Which Search Engine Wins When You Optimize

Using a search engine, is as common a computer task as that spreadsheet or document application nowadays. Search engines have a lot of benefits. They have provided a lot to society . A response come lightning quick to a simple typed query. The alternative to a search engine, the old fashioned trawling through librarys partially explains the popularity of using search engines. A large market has been created out of this convenience. paid advertising has turned this market into a lucrative and extremely competitive one. Supremacy is being wrestled for between contenders like yahoo,MSN, Google and the new ask. Where,when and why will this fights victor deliver the knockout? Every competitor wishes it will be them considering the collosal revenue that awaits the winner.

What is the prize for these search aces? Clicks are needed, on the paid notices they advert during every usage of the search engine. Note,for example, on the very top of the page and on the right hand side it says sponsored sites in Google’s search results.People trying to make money on-line pay to advertise for their company. These prices range from pennies per click, all the way up to hundreds of dollars per click, depending on the keywords relevance. the more people who search, the greater chance of a click on an ad, so search engines want a big base of customers to increase the chance of monetization, since not everyone will click. The rub is, the more searches every day , the better the chance to create a revenue stream

who is playing and who is winning? The three major contenders are MSN, Google, and Yahoo, and Ask is mixing things up with some killer search features.

Google is light years in front, hogging 80% of all search queries . Google grossed an estimated 3 billion dollars in 2006, all paid ads revenue. Why is google ahead? 2 key elements ,Google has the most efficient algorithm, a complex mathematical equation that ranks and collates webpages based on the keyword used. the Algorithm is extremely advanced work, and Google only hires IT gurus to work on it. Second, is the simplicity of Google.com itself,the portal form where to begin your search.

Google’s spartan homepage, a contrast to competitors heavy laden alternatives gives a clean , easy on the eyes look , using only a search text box and button. Nothing takes away from the ultimate purpose – search.

contrasted to competitors, which are stuff with other things to do besides search. Distractions reduce sales and I consider this why Google is ahead is sales volume.

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