Tips to make websites search engine friendly

You need to understand that your website should be friendly to the search engines, especially the big ones like Google, Yahoo and Bing.

So, you got a new site designed and launched. Now is the time to see if the site looks good from search engines’ viewpoint. We are talking about the major search engines like Google, Yahoo and Bing.Without appropriate listing on these search engines, you are missing boat loads of organic search engine traffic.

A few of you may outsource to search engine companies to work on your SEO campaign. This may be logical given the fact that you do not have any professional acumen of SEO. However, a common sense approach will help you get more out of your site on search engines. The 5 steps given below are more of the common sense tips that can be followed to make your website look friendly to the search engines.

1. Ensure that your page title has the keywords that you are targeting. Most times you will see that the title of your web pages is set to ‘Welcome’ or ‘Site Name’ where the site name corresponds to your domain name. This should be the first thing that a business website owner needs to have fixed. And the best time to do so is when your designer is doing finishing of your website and can integrate the keywords on title.

2. Do not spam the search engines by adding multiple keywords in the title. Bear in mind that you should stick to lesser number of keywords (not more than 3) on each page and the length of title must not go beyond 65 characters. This is because Search engines will ignore anything after 65-70 characters. So, adhere to the rule – ‘Less is More’, and you will get the maximum exposure from your page’s title.

3. Ensure that you have a good description of the page that is added in the Meta Tag Description. I would normally insert a couple of keywords in the description and coin my sentence around those keywords. Remember to ensure that description needs to be under 160 characters for complete impact. Anything above 160 is ignored.

You must signup to the Google Webmaster Tools because they allow your site to be validated. More than anything else, this will increase credibility of your website and you can track your positions and backlinks from within the Google Webmaster tools.

Once you signed up with Google Webmaster Tool, you should take maximum benefit out of it by creating a sitemap on your website and allowing Google Webmaster Tool to track that sitemap. Sitemap is perhaps the most easy way to present your content in an organized way to all the search engines.

In summary, a small amount of time that you spend in organizing your website and making it friendly to the major search engines will go a long way to stable organic rankings.

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