Sometimes it’s just the smallest of things that can make a Massive difference with SEO ranking results.

Here are 3 small things that will make a Larger difference if you practice them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If you were going fishing as a fishing pro, you would do 1 thing first before throwing your nets into the water, you would KNOW that there were fish there to be caught! A pro fisher ‘man’ doesn’t throw their nets into the water before scanning the water with radar to check to see if there are fish there. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is ‘fishing’, this is common sense.

When it comes to a more conventional world like SEO sometimes we forget every-day sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a word we are opting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker subscription (they also have a free tool as well which is great). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of the tip is not to fish were everyone else is fishing! This makes logical sense but often forget that it’s best to fish were there is little or no competition! So look for keywords that not may people have content written for but a lot of people are looking for.

Title is everything.

In the SEO world the page title is the ’secret weapon’ of the top ranker! Here is 1 thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimisation tip if you want to optimize a page/blog entry for a specific keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not try to over do it of course! More is not usually better in the SEO world.

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There is little wonder that copywriting is something that very many online marketers who succeeded could do well. Some of them were already copywriters, while the others developed the skill on their own when they got into the industry. The reason it’s important to be good at copywriting is because having an online business is all about convincing and selling to your target market through words. Obviously there’s no human intervention, so it’s all up to the words you write and show to prospective customers. Think about how much copywriting can be used with writing your own emails, ppc ads, classified ads, banner ads, website or blog content, articles used for marketing. In this article we will be discussing some effective copywriting tips that you can use to grow your online business and write better copy.

There’s a copywriting and marketing technique that is at least as old as the oldest profession – we’re talking about story telling. As long as people have been around, they have really connected with good stories, told well. They like reading a story where you were able to triumph over your troubles and came up with a solution. The variety of emotional connections people have with story characters is as different as all the viewers and readers. Obviously, stories in copywriting are highly condensed, but you can incorporate the same emotion tugging words that make people respond in a certain way. Regardless of the service or product being sold, each is done or created by a unique person, and all of our lives have something connected to them. If you have such a story, take it out. If you write your copy well, people may respond to your stories with conversions, so just test it.

Never do anything that is remotely confusing to the reader. When you write your copy, imagine you’re sitting with one friend who is seated across the table, and you are speaking only to your friend.Writing while using the word, you, will create the feeling that the reader is being spoken to, directly. You want to create a powerful feeling in the reader that you’re only talking to that one person. You will be making that all-important connection which will help to overcome resistance. It’s a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. That’s the emotion which you need to invoke to keep the reader interested and ultimately lead them to the buy button

The great copywriters all use urgency in their sales material and copy. Scarcity is another copy tool that has been around for almost 100 years, and it still works because it plays on the emotions we all have. Human nature and the triggers that affect it won’t change for a long time; that is why urgency has worked for many decades and will continue to be effective. And never forget that your competition won’t think twice about using it, so neither should you. Don’t be afraid to use scarcity in your offer. You can implement scarcity in a variety of ways, and by all means get creative; just make sure it is true and sounds plausible because people on the net are savvy and can detect certain odors. Be different and distinctive at all times if it makes sense and can be done; we say that because just about all marketers tie price into their scarcity.

You always want to stick to words with a positive impact on readers, such as incredible, happy, money, you (rather than “I”) or wealthy. tell people exactly what it will do for them, Ideally, you want your words to put your prospects in a good mood, and also feeling good about your product. Some positive words can be a little dramatic and cross over into hype, but a little of this is not a problem.

If your goal is to become a good copywriter, you can achieve this, but it will take time and dedication to get there. There are many copywriters who started from a non- marketing background but got to a stage where they not only write copy for themselves but also for their clients. So don’t lose your focus and keep improving if you want to make a mark. Being able to write good copy is the most important skill you can have in the world of internet marketing.

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