Onsite SEO – Training for Real Estate Agents from Real Estate SEO Pros

Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. After some consideration we decided that it was time to unveil our SEO training for the general public and allow all Agents access to our free video series.

Most Real Estate Agents working in todays market understand that SEO, Search Engine Optimization, is essential to both off line as well as on line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can take advantage of on this information.

There are 2 types of SEO to consider when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. In order to decide where you should be placed, the search engines will look at your site from numerous angles so both onsite and offsite SEO is needed.

You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. We are offering these free SEO videos to Real Estate Agents so that you can learn both aspects of this critical process. Lets discuss about our onsite Optimization video at this juncture.

Our onsite optimization video will be mostly primarily concerned with showing you what are the important factors to your onsite optimization. Our free videos present anyone with a basic level of website understanding with a way to manipulate and develop your site so that you can build up your sites standings in the search engines and show that your site is worth visiting.

The primary step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but important onsite factor in search engine algorithms. Folks regularly have the same titles on every page but page titles are looked upon by search engines as a indicator to a pages theme. A high-quality title should be key phrase rich and be specific to the content of the page. This is the foundation of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.

If you promote beach front land, have a page for that. If you market in San Diego have a page for that, if you sell Lofts have a page for that. This enables you to optimize a page for a very precise set of key phrases. The Search engines key job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.

Next comes the core page subject matter and this should also be defined and clarified by the nearby subject matter. Writing good quality and distinctive content is a talent and as with anything it takes training to get good at it. You know your subject better than most, so you can really convey your insights in a unique way that can draw prospects to you. It is vital that you remain professional and be sure that your content reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.When the search engines visit your site, they look at the density of your keywords and if it is excessive they consider it keyword stuffing. This approach will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. It will also most likely lead to a high bounce rate.

Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name already don’t worry as your content and page headers should make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round incorporate key phrases relating to page content. It is helpful if your site names can be both short and memorable. Have your main phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.

Use of alt text for images on your site is often overlooked in onsite optimization, but is a powerful tool. The search engines index your images so using keyword rich names here can be to your advantage. They are also used by the visually impaired to aid navigation and are therefore read out loud by accessabiliy programs as people search. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.

In the top of your page unseen except search engines and people that are interested in looking at these things, are your header tags. These are called Meta Tags and should contain key phrase variations such as pluralizations along with a keyword rich narrative of your site that clients will read on the search engine page results. Since these denote the subject of your page it is viewed by search engines as an over view to the key phrases being targeted for that page and that page only.

It is valuable to be aware of that each of these onsite SEO factors are of value. So as you develop your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.

Want to learn about SEO? Stop by our free training at Real Estate SEO Training blog.