Getting Your Site Indexed In The Search Engines Using SEO
So you have built your own website, great! Now you need to attract visitors? If people do not know you’re there, and if your not listed in the search engines, your visitors will never find find you. And if your visitors can’t find you, you can’t make any sales. SEO will make your website noticeable on the internet, and this short guide will help you bring targeted website traffic to your site.
Optimizing your website You have heard the expression that “content is king” well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index’s it into a database. But if your content doesn’t match what you are selling, you won’t be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don’t just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won’t give you a very high rank in the search results.
Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, “cheap calculator” instead of “click here”.
Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.
Offline Advertising Be sure to market your website offline. Advertise in local newspapers, even laundry mats on there bulletin boards.
Use a Site map Make sure to put a sitemap on your website. This will help the search engines index every page of your website. Site maps will make it easier for the search engines to crawl every page.
Build Your Website For Crawlers Search engines send out bots to crawl your site to pick up your content to be indexed in there results. Now since the crawlers only read text, having a site that has loads of banners or flash animation even Java script, is content on your site that the search engines don’t read. Try to keep this type of media to a minimum on your site and load your site with lots of text.
Are You Using Frames If you are using frames in your site, STOP now. Rebuild your site without frames. For the most part if a crawler comes to your site and it has frames it may very well simply not read your site and move on.
Spamming This should come as no surprise, but don’t spam other sites with your links. Meaning, don’t create thousands of links with the keyword “calculators” and no other keyword’s. This could cause some of the search engines to ban your site in the results. You should use 3 to 5 anchor text keywords in your links.
And for the final thought… Make sure that you submit your website URL to all the search engines and directories you can each and every month. This will insure that your site is always indexed in the results.
Learn more about search engine submission. Stop by Brian Tubbs’s site where you can find out all about there search engine submission service and what it can do for you.