Elements Every Website Needs To Be Successful
So you’ve built an amazing website, and you’re ready to publish it on the Internet and start making money. Let’s take a look through it first. There are some essential elements that every website needs to include in order to be successful.
1. Privacy Policy/Disclaimer:
Please note, Im not an attorney and I dont claim to be one, but common sense tells you that these two documents should be part of any website you create. People want to know what you are going to do with their personal information, and how you will use it. That’s what a privacy policy essentially does.
You need to include a disclaimer, or terms of use page. In todays litigious society this document protects you and indicates to your visitors what theyre agreeing to by using your website. You can find several sites on the Internet to help you draft these documents such as:
* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm
This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.
2. Contact Us Information:
Would you want to take the chance to do business with a website that does not include any contact information? Even though you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable doing business with you knowing theres a way to contact if they need to do so.
Need a form and dont know how to create your own? Try one of these free online services.
* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/
3. Search Box/Site Map:
If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/
or try PicoSearch: http://www.picosearch.com/
A site map sounds technically daunting, however, its just one page that contains links to every page of your site, usually broken down by sections or categories. Another resource for site maps- FreeFind: http://www.freefind.com/
4. Google Analytics/Statistical System:
Once you have launched your site, start watching your traffic. Whos visiting your website, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good analytics program.
Many popular hosting companies provide free statistical packages such as Webalizer or AWSTATS. If yours does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.
5. Newsletter Sign Up:
People generally don’t buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back again and again. One good way to stay in touch with your prospective customers is by offering a newsletter, or ezine. When they sign up for the ezine, youll be building a list of the email addresses of possible prospects which is invaluable to any site owner.
Youll find many free and low cost newsletter services online. Its your choice, depending on your needs and what you can afford. If you dont want to pay anything, some great free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home
6. Site Navigation:
Although it sounds like a simple thing, making the menus consistent iis important to any site. No matter what style of menus you select, just make sure it is the same on all the pages of your site.
The menus guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
7. Search Engine Optimized Content:
Although many web developers do not think SEO is important, believe me it is. If you take the time to develop a website you want your pages to rank well in Google and the other search engines There are a few things you can do to improve your rankings.
Optimize each page of your website for 2, or at the most 3 keywords/phrases. Blend those keywords into your titles and into the body of each individual page. You may also include them in your image titles, and alt tags. Analyze each page and determine its main theme, then optimize accordingly.
For additional guidance:
* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/
8. Social Media Share Button:
Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing your website. Be sure to include an easy way for your content to be shared with others.
Most of the social media sites offer a way to add a share button to your site. In addition, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.
To generate social media buttons try:
* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com
9. Meta Tags:
Don’t listen to website developers who tell you that meta tags are no longer useful. Unique meta tags should be included in your HTML code at the top of every page of your website. That means unique meta tags for each and every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)
Once again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.
For more see:
* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/
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