The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.
Not all links are considered equal. It is very important to make sure that the links you have are relevant. The more relevant the page is to your site the better. If the site is relevant the link is worth more than if just a page was relevant.
How to get relevant links to your site.
Reciprocal Links.
Once upon a time they were considered very good, today they don’t have the value they once did but they are still useful. It is important that the links you get in this way are very relevant to the content in your site. This way reciprocal links will still increase your ranking.
Writing Articles
This is the best way of creating links that can be viewed as very relevant. It is a long slow tedious journey as it means regularly writing articles and submitting them to article directories. These articles will link back to your site by leaving a hyperlink in the bio section. Most article sites will not allow hyperlinks in the body of the article. You can submit your articles to hundreds of article directories. Here are some you should submit to: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
If you come across a link farm go the other way. A link farm is a site of scrolling pages with countless links. These links are bad. They can actually kill your rankings. They are really part of a spammer’s network. Never link to any of these sites as it can downgrade your ranking with Google.
Directories
Links from directories can help significantly. Directories such as DMOZ, Yahoo and other reputable directories can greatly help you in your rankings. If you can get your site into DMOZ you will reap the benefits. The difficulty is getting it included. Search for the best category and submit your site every 4 - 6 months until you are listed.
With Yahoo it is easier to list your site but it will cost you. Yahoo charges $299 per year to list your site. The listing can be very valuable as Google looks at Yahoo directory as an authority.
One other thing that is very important is links anchor text. What is this? These are the words that are linked to a hyperlink. For example; To download this product clicks here. The click here is the anchor text. It is not wrong to have “click here” it is appropriate in certain areas. If you were to search the keyword “click here” you will find Adobe to be the site listed for that keyword. This is because there are thousands of sites that point to the free Adobe Acrobat Reader.
So the key to making use of anchor text is to anchor keywords you have optimized your site for. For example; if your site was optimized for the phrase “cheap reliable hosting” you would use the phrase as the hyperlinked text. This will give the link greater relevance to the search engines.
These are just a few of the many things you can do to increase your ranking with Google.
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