An Hour A Day Keeps The Angry Boss Away
A lot of work goes into improving a website’s rank on search engines, and most of the tasks that are performed to realize that goal take a lot of time and a lot of energy. Along with those big time consuming tasks, though, there are a few small, quick things that can be done that can go a long way toward getting your site to the top. These tasks are ongoing, and can be accomplished within an hour a day.
These ‘hour a day’ tasks focus on ‘off the page’ factors and the creation of inbound links that generate traffic.
Contacting other websites and requesting a link back to your site is one particularly useful option. Generally, you give something in return, which can be creating a link on your site pointing to theirs or some other form of payback. While swapping links can be useful, it is good to know that doing it too much (or doing it with a site infamous for the use of reciprocal links) can have a negative effect. Thanks to spammers utilizing this method in the late ’90s and early 2000s, search engines today may penalize a website by lowering its page rank if it determines that the website in question is swapping links with other sites too much, and any site that is linking to them may fall with them. For the most part, it is easy to spot a potential problematic site, and there should not be a problem for you as long as you pay attention.
It is also worth mentioning that sites related to your field of business or study linking to your site. As Google and other search engines interpret this as a ‘vote of confidence’ by the site creating the link, the search engines will rank you site that much higher that much faster. Sites that have little relation to yours creating an inbound link is not quite as helpful, though such links cannot hurt your site.
Getting your site listed in directories is a good way of generating some traffic and increasing your search engine rank, and there are directories focused on every topic imaginable. These, along with the more board directories that host a variety of sites, give you plenty of options for generating inbound links. As with most services on the web, there are directories that will host a link free of charge while others require payment.
Getting blogs to link to your website is also a task that can be performed briefly each day. This task, like the others mentioned above, can bring rich reward – even more so if the blog regularly covers subjects related to your website.
These tasks can fit into almost any schedule, and the potential benefits of such tasks are worth the hour a day you can spend performing them. Not only are such tasks an efficient use of time and money, but the continuing positive results can be an encouragement to yourself and keep you in positive standing with management, as increasing website traffic is what your boss is paying you for in the first place.
About the author: Rune Risom, commited SEO innovator from free seo service SEOsupporter.com. Also behind web directories like BestLinksAround.com and GuideToTheWeb.net where you can submit free links.