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In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we’re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Have another website (that is already indexed) link to your site

Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.

Publish an article or press release that has a link to your site

This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.

Sign up for paid search with each of the search engines

This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.

A great strategy for getting your website indexed and building links to your page

I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.

Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.

Do you know what a backlink is? A backlink is a html link that is directed to your website from an external site. Backlinks are very important to your Search Engine Optimization of your website. Most of the time your backlinks link to your home page but occasionally they will link to an internal page within your site. This is called “deep linking” and will increase the rankings of those internal pages in the search engines.

The greater the number of backlinks pointing to your website, the more the search engines will appreciate and trust the content on your site. The original Google algorithm placed a very high importance on backlinks when calculating where to place your site in the search engine result pages (SERP’s). In today’s algorithm, the calculation used for backlinks is much more complicated and does not carry the same weight that it did then.

Google uses the backlinks that it finds on the Internet pointing to your site to calculate a value called the PageRank (PR). Every page in your site has a pagerank, even if it is 0. Pagerank is one of the many factors that are used in the Google search algorithm and it’s importance has seemed to diminish over the last couple of years. We do know that even if you pagerank has become less important, backlinks themselves are still very important.

Other terms for backlinks are incoming links, inlinks, inbound links, and inward links.

Backlinks can be used for more than just SEO. You can judge your website popularity (or spy on someone else’s), find what others are saying about your website and find all links back to you (not in Google). Yahoo and MSN give you a much better picture of what your backlinks are compared to Google which only gives you a subset.

In an effort to hide the details of their search algorithm, Google will only show a partial list of backlinks. Remember when analyzing your backlinks that some pages may not have the true PageRank displayed because the page was added since the last Google PageRank update.

The long term premise behind using backlinks was that the site pointing to yours is voting for you. At one time that vote had a very significant impact. However, over time, all the search engines are becoming more sophisticated and put less weight on this backlink vote. More recently they are putting significant emphasis on the content and context of the page being linked to and linked from. Pages with little to know relevance to each other end up counting very little.

There are numerous methods for obtaining backlinks to your site. Some of those are:

1. Web Link Directories

2. Articles Distribution

3. Adding meaning full comments to related forums and blogs

4. Buying home page or site wide links - not recommended unless it is in context

5. Link Exchanges (not as effective when they are reciprocal)

Also don’t just get backlinks from high PR pages. You want your backlinks to appear natural. So getting backlinks from lower PR pages as well as high PR pages is a more natural pattern.

So what can you expect after getting all these backlinks to your site? You should see a climb in your search engine rankings for the keywords that are targeted by your backlinks as well as a general increase for your other terms. You should see your own sites PageRank increase over time (next couple of updates). And best of all, you should see an increase in traffic to your site that is coming from both the search engines and the additional backlinks to your website.

If your website has not been indexed by the search engines you will not come up in the search results. When you search the “web” using Google, Yahoo or MSN’s search tools, you’re not searching the Internet you are searching the search engines databases.

When a site is submitted to the search engines the search engines uses software called “spiders” to crawl the pages of your website through your internal site navigation and captures vital information about each page and in puts it into their database.

The information captured include Meta tags, content, H1 tags, Alt tags, sites that you link to and sites that links back to your site. The Meta tags are at the top of your web page in the code. They are in what is called the header. The Meta tags are very important to the search engines because they tell them what is on the page. Along with the H1 tags Alt tags and the content in the body of the text on the web page this gives the search engines the information they need to index or put into their database your web page. It is very important that your Meta tags are specific to each page of your site. Do not just copy and paste the same Meta tags to every page on your website. There’s a big explanation from that old and that later. There are several ways to get web pages into the search engines a database (indexed).

Submit your site to the different search engines. There are a lot of sites, for small fee, that will take your indexed pager homepage and submit it to hundreds or thousands of search engines over and over every month for the rest of your life. Run don’t walk away from the sites. If you keep trying to submit your site, especially to Google, Yahoo and MSN, this may appear to them as spam. Spammy is bad! I suggest that you do not even register with Google, yahoo or MSN unless you have 6 to 9 weeks to sit around and wait for your website to be indexed.

In part II, we will reveal the secrets of getting fast, safe submissions.